With all the talk about having a strong social media presence when promoting your book(s), blog, articles, etc. there is a great tool available I recently discovered.

Called PostLater it allows authors to schedule blog posts in advance. So when an author is unavailable, say on a book tour or vacation, your blog is still posting for you automatically. Twitter has a similar service called www.tweetlater.com.

Because of the immense power of correctly managed social media, scheduling posts in advance is a great idea that helps authors be more organized as well. The key is consistency (posting at least twice weekly) over the long-term vs. a short blast of activity that have little or no lasting effect.

Do note, however; that the service is not free. It costs from $19.95 per month to $149.95 a year.

It’s a good idea for authors to keep track of what’s being said about their work on the Internet, or what’s not being talked about that should be discussed. New tools are always being developed and there are two I’ve found beneficial.

As Google increases its dominance, most writers are probably familiar with “Google Alerts”. The alerts are e-mail updates on a certain topic, be it a developing news story or information on your latest book or you, the author.

The second site is “Who’s Talkin” a social media search tool, again monitoring the blogs, reviews, articles, etc. regarding your latest work or activity. Of the two, www.whostalkin.comcurrently works better than Google Alerts.  Here’s why.

If I enter “Catherine Johnson author of Shades of Darkness, Shades of Grace” as a Google Alert, I receive every alert containing any one of those words. So I can get a completely unrelated alert regarding Catherine Watson, author, simply because it matched my first name. The same is true of the title - I receive matches for any book title having any of the words in the title.

Using the same information, Who’s Talkin’ appears to synthesize information better providing more relevant results. For example using Who’s Talkin’ I’ve discovered blog post regarding Shades of Darkness, Shades of Grace in French and Spanish, and discovered my own postings written on topics relating to the novel disseminated across the web.

Both options are a good way for authors to monitor the Internet activity their work(s) are generating.

The first time I had exposure to illiteracy in America was 20 years ago in drug treatment. At that time, part of recovery was group therapy in which members took turns reading from Alcoholics Anonymous’ “Big Book”. As we passed the book it became obvious that over half of the 20-25 participants could only read at the barest of minimums. I clearly remember those of us who could read helping those who couldn’t sound out words.

I learned the scene playing out in drug treatment was far from unusual. These statistics from the National Right to Read Foundation paint a grim picture:

• 42 million American adults cannot read at all; another 50 million read at the level of a fourth or fifth grader.
• The number of functionally illiterate adults increases by 2.25 million every year.
• 20% of high school seniors are functionally illiterate at graduation.

Being unable to read or being functionally illiterate leads to a host of other problems and as research by the National Institute for Literacy illustrates:

• 70% of prisoners in both the federal and state systems are classified as illiterate.
• 85% of all juvenile offenders rate as functionally or marginally illiterate.
• 43% of those who literacy skills are lowest live in poverty.

As an author such staggering statistics cannot be ignored. For that reason when Literacy Instruction for Texas (LIFT) contacted me about promoting the importance of literacy I was more than happy to oblige. Leslie Clay, Director of Community Development says, “We are very proud of the fact that more than 7,000 adults learned to read at LIFT this year.  When you factor in children whose parents learned how to read to them through our Family Literacy program, the number of lives LIFT touched is closer to 10,000.  It is both an amazing and sad fact that 49% of Dallas county cannot read better than a 4^th grader and Texas now holds the distinction of being the #1 state in the nation with regards to the number of high school dropouts.”

The miserable statistics in Texas mirror what is occurring in the rest of the country. I plan to get involved as a volunteer helping others to read and promoting programs such as those sponsored by LIFT and other such organizations. I encourage you to become active in literacy organizations in your own area and help eradicate America’s tragic reading problem.  

ABC News carried a story on a very different type of book. Scheduled to be released Thursday, May 21st The Obama Time Capsule recounts President Obama’s historic campaign and election with one distinct difference - each book is personalized with the buyer’s photographs and text. No two copies of the coffee table book will be alike because each copy is printed one at a time, after the book is ordered.

What the book does is weave together the story and photographs of the Obama campaign with those of the buyer/author. Publishing insiders believe such books herald the new wave of publishing, where books are personalized to the unique end user.

Recently I found a blog post regarding “The Saving Grace of Sobriety” that I’d written in April. The upshot was the alcoholism portrayed in Shades of Darkness, Shades of Grace was nothing out of the ordinary and the Pierson’s apparently, didn’t suffer enough.

The novel was inspired by a true story which included Kay and Paul’s alcoholism not to mention the four generations that scar the family’s past and present. If four generations of broken lives isn’t enough suffering, what is? We’ve buried one sibling and our parents would tell you there is no anguish comparable to the grief of losing a child.

We’re in the midst of an intervention with another blood relative and again, unless you’ve lived it, most people have no idea of the trauma involved in attempting to save a loved one from themselves because we know we might fail. Unless the person has hit bottom enough times and decides their life is worth living, beyond an intervention there is not much else we can do. We can’t stop that family member from ultimate destruction if that’s the path they choose.

So reading that our family history of alcoholism is too ordinary is almost laughable. No one ever looks at drug treatment and says, “Now there’s something I haven’t tried”. The road leading to a drug treatment program more often than not is one of the few remaining options families or in worse scenarios; the state has at its disposal.

The opinions of this particular blogger are, like anything, as relevant as their experience. Another person (in this case a book reviewer) found the alcoholism addiction sub-plot too gruesome and depressing.  Opinion at opposite ends of the spectrum but one thing I can tell you - no one comes away from the experience unchanged.

On Tuesday a partnership between national libraries and the United Nations Education Agency launched the World Digital Library.

The web site is in English, Arabic, Chinese, French, Spanish, Portuguese, and Russian leads readers through a treasure trove of rare finds from more than a dozen countries. The goal is one every author can appreciate - to pique young readers’ interest and get them reading books.

The web site for the Library of Congress also offers a wealth of digital collections online. I’ve checked out both sites, and they are habit-forming (in a good way) to say the least.

April is Alcohol Awareness month and the battle of alcoholism and its effects on one family’s history are integral to the story being told in my novel, Shades of Darkness, Shades of Grace. The Pierson family portrayed in the book has suffered the blight of alcoholism for at least four generations, with two of the children, Kay and Paul, forced to confront their dependency. The point of this subplot is to not only illustrate the character’s flaws, but to acknowledge that the problem of chemical dependency is a far-reaching and can affect anyone. But Kay and Paul’s struggles are meant to give the reader hope; hope that it is possible for addicts to reclaim their lives, finding grace or salvation in sobriety.

When Kay suspects Paul’s drinking has reached levels that point to dependency and abuse, this is not the first time those concerns have been expressed by the Pierson family. After his first wife’s death, Kay recognizes Paul’s attempts to salve his pain through alcohol. Never actually confronting him, the Pierson family believes Paul has found redemption in Pamela, and they push their fears aside. The Pierson family makes the mistake that many families confronted with chemical dependency do - they rationalize that the problem was only temporary and has been dealt with satisfactorily. But as Kay and her Mother realize Paul does have a problem, Kay recounts the Pierson family history and its path of devastation.

For Kay and her brothers, it begins with underage drinking as it does for many individuals. Underage drinking has reached epidemic status in the United States, with an estimated 10.8 million youth engaging in some level of alcohol consumption. These huge numbers of young Americans engaging in both illegal and risky behavior is behind the Surgeon General’s March 2007 report, the Surgeon General’s Call to Action to Prevent and Reduce Underage Drinking. While Jack manages to escape the ravages of alcoholism, Kay and Paul’s battles with chemical dependency as adults are not at all unusual. According to the Surgeon General’s report, 40% of adults who began drinking before age 15 experience chemical dependency problems. With almost half of adults who begin drinking as teens suffering chemical dependency related difficulties later in life, Kay and Paul are far more typical than many may realize.

The relapse that Paul suffers after three months sobriety through attending Alcoholics Anonymous is also quite common. According to a study published by the National Institute on Alcohol Abuse and Alcoholism (NIAAA) in 1989, nearly 90% of recovering addicts are likely to relapse at least once during the first four years of their sobriety. What triggers Paul’s fall - an argument with Kay regarding his ex-wife - is not an unusual response. Two other triggers leading to high risk behavior in recovering addicts include social pressure and interpersonal temptation.

It’s this episode that pushes Kay and her family to confront Paul with the knowledge that his chemical dependency is a problem they believe A.A. alone cannot solve. Kay gives Paul insights into the severity of her own battles with alcoholism by explaining her spouse, Tim, made it clear she had a choice to make. She could choose either alcohol or her marriage, but in the latter choice Tim demanded sobriety. Kay exhorts Paul to take a chance on sobriety, the only course of action that will allow him to discover who he really is as a person, reclaim his life, and find salvation from the ravages of chemical dependency.

Is recovery easy? Hell no. No one knows better than a recovering addict that real life is littered with temptation and good intentions gone awry. So an addict may relapse more than once, may hit bottom more than once, and may even lose their life to an addiction. When a fellow addict told me this about my alcoholic brother, I thought it was the cruelest thing I’d ever heard. When my brother died from his addiction, I suddenly understood.

As tough as getting and staying clean and sober is, no one knows better than a recovering addict that the saving grace offered by sobriety, of reclaiming a broken life and turning it into to something meaningful is well worth the sacrifice to achieve it. If you or someone you love is struggling with an addiction to alcohol, the U.S. Department of Health and Human Services offers excellent resources as does the Resources page on my site.

Shades of Darkness, Shades of Grace has gotten another great review - this time from the Book Club Queen. Unlike most review sites, Book Club Queen also provides author interviews, discussion questions, book recommendations, and of course, information on how you can start your own book club.

What’s also unique about Book Club Queen is the focus on family and that sometimes rocky relationship with those we love in both the author interview questions and discussion questions. At the center of the novel is the relationship of the Pierson family and the deep bonds that bind us as family, and how far one is willing to go to protect those we love.

Last week I received an invitation to speak at the annual Champions of Literacy luncheon hosted by the Literary Instruction For Texas (LIFT) organization. While I won’t be able to attend, as an author literacy is extremely important to me.

For most Americans, it’s hard to fathom there are people born and raised in the U.S. who either can’t read very well, or at all. Illiteracy impacts everything they do. Some statistics:

The average age of a LIFT student is 37.

Between 2004 and 2007, the number of adult learners participating in LIFT programs increased by 292%, from 2,103 to 6,141.

Texas holds the distinction of being the number one state in the nation with the highest number of high school dropouts.

But Texas is far from alone. Across the U.S. 42 million Americans cannot read at all, and another 50 million recognize so few printed words they are limited to a fourth grade reading level.
43% of those whose literacy skills are the lowest live in poverty. And the numbers are growing at an alarming rate.

Over the next several months I intend to do as much as I can to promote the problem of illiteracy in the U.S. while providing resources targeted towards helping people learn to read. There used to be an ad slogan, “A mind is a terrible thing to waste.” It still is.  

Earlier this week, I posted about purchasing books online. I’d tried it after reading David Streitfeld’s article “Bargain Hunting for Books and Feeling Sheepish About It”. Streitfeld was able to purchase a pristine copy of a hard-to-find book he was searching for, paying a quarter for the work.

I tested this out, purchasing two books, one from Amazon and one from a book reseller. The results: The first book, Old Flames by Jack Ketchum arrived directly from Amazon and that copy was brand new. The second book, Angels and Demons by Dan Brown was to be a birthday gift for my husband.

Both books arrived promptly - Old Flames in three days and Angels and Demons in five. The copy of Angels and Demons was carefully packed (a bomb could detonate next to the package and it would have remained tightly taped inside the delivery envelop) so no complaints there. The book itself was unmarked, but clearly it was used and smelled a bit musty. Had the book not been intended as a gift it would have been perfectly fine. It turned out my husband had a new copy he’d purchased over a year ago, so I found another birthday present.

Overall the experience was a very good one. The reseller contacted me via e-mail thanking me for the order as did Amazon. The customer service in both instances was stellar. Unlike David Streitfeld I felt no guilt purchasing books over the Internet versus driving to a brick and mortar store. Everything related to book publishing changed once the shopping habits of consumers changed.

Would I buy books this way again? Absolutely. Two years ago, my husband ordered a hard-to-find work from Amazon simply because that was the only place carrying the book. So in a way, changing our habits is only logical. There is no doubt there will be tough times and adjustments. We can lament these trends and try to fight them or we can accept shifting habits and patterns, integrating them into our own business and marketing plans.