With all the talk about having a strong social media presence when promoting your book(s), blog, articles, etc. there is a great tool available I recently discovered.

Called PostLater it allows authors to schedule blog posts in advance. So when an author is unavailable, say on a book tour or vacation, your blog is still posting for you automatically. Twitter has a similar service called www.tweetlater.com.

Because of the immense power of correctly managed social media, scheduling posts in advance is a great idea that helps authors be more organized as well. The key is consistency (posting at least twice weekly) over the long-term vs. a short blast of activity that have little or no lasting effect.

Do note, however; that the service is not free. It costs from $19.95 per month to $149.95 a year.